WVU Collegiate Recovery Program Stigma Reduction Campaign

Starting conversations to end the stigma. A postcard targeted towards lessening the destructive effect of words on addiction and students in recovery's ability to succeed. Language matters let's redefine substance use to promote positive recovery outcomes.

I executed the copy in collaboration with the lovely and knowledgably WVUCRP director Olivia Dale Pape.

The postcard was printed with WVU Student Life Marketing and shared across campus.