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Farm to You
Project type
Digital Marketing Campaign
Date
Fall 2023
Location
WV's Eastern Panhandle
As the Account Creative Director for Martin Hall Agency, I spearheaded a collaborative effort with Farm to You, a "food is medicine" program under WVU Medicine, for my senior capstone in fall 2023. Our goal was to craft and implement a strategic public relations campaign to enhance patient engagement and bolster Farm to You's impact in addressing diet-related health disparities in West Virginia's Eastern Panhandle. It was a dynamic experience, shaping a campaign that not only resonated with our audience but also highlighted the crucial link between nutrition and healthcare.
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